The Story

RAISON D’ÊTRE

Velita, launched in 2009, is a newly created fashion company founded to provide women with versatile, creative and discretely luxurious styles. Velita offers a line that is the perfect blend of practical and chic allowing women to transition through their diverse lifestyles flawlessly.

Throughout the formation process in New York City and the production process in Italy, the design team develops styles with non-conformist shapes that are fashionable yet understated.  With a high level of craftsmanship, creative construction, a careful selection of fabrics, and a clean and subdued color palette, Velita offers a modern feminine take on classic tailoring to produce timeless pieces with an edge of elegance.